Ocean Platform Module
Tracx

TraCx
VOC & Survey Management

A versatile survey management platform designed to create dynamic surveys with advanced branching logic, workforce management, real-time analysis, and customer segmentation — capturing precise feedback across all touchpoints.

Unlimited Surveys
9+Question Types
6Logic Types
Real-timeAnalytics
THE TRACX LIFECYCLE

Design · Capture · Analyze · Monitor

🎨

Design

Tailor surveys to fit specific roles with sophisticated branching logic, integrated workforce management, and full brand customization.

📥

Capture

Deploy dynamic surveys across internal and external customer listening posts — ensuring comprehensive coverage across all interaction points.

📊

Analyze

Real-time analysis of feedback with clear, actionable insights that inform and guide decision-making for stakeholders.

👁️

Monitor

Continuous monitoring to track strategy effectiveness, detect trends, and assess areas of improvement in real-time.

CUSTOMER JOURNEY MAPPING

Map Every Touchpoint

Define journey stages based on your industry and business model. List all steps to identify touchpoints and interactions, ensuring quality at every customer moment of truth.

🗺️

Journey Stage Definition

Define stages manually (title, description, order), use predefined templates, or integrate with existing systems to auto-map the customer journey.

📍

Touchpoint Identification

Map all customer touchpoints — website, calls, stores, agents, apps — ensuring surveys reach the right person at the right moment.

🔄

Customer Segmentation

Group respondents by category, segment, or geography. Configure dynamic filters to slice feedback data by any dimension.

SURVEY CONFIGURATION

9+ Question Types

A comprehensive question-type library with controls for every investigative need — from simple yes/no to complex matrix and slider questions.

🔘
Radio Button (Single Select)

Choose one response from a list. Include "other" option for open-ended capture.

☑️
Checkbox (Multi-Select)

Multiple selections with configurable min/max. Optional "other" response.

📝
Free Text (Multi-Line)

Open-ended comments in plain text or rich HTML formatting.

✏️
Single-Line Text

Short text for names, emails, phones with validation rules.

📋
Dropdown Menu

Compact selection ideal for mobile. Many options in minimal space.

Rating Scale

Custom scale with high/low values and descriptive labels.

📊
Matrix Questions

Combine similar questions with same response type for broader analysis.

🎚️
Slider Questions

Visual slider for image, text, or numerical value selection.

↕️
Rank Order

Drag-and-drop text or images into ranked priority order.

ADVANCED SURVEY LOGIC

6 Logic Types for
Intelligent Survey Flows

Right questions, right respondents, right time. Advanced logic reduces abandonment rates and increases data reliability.

🔀 Skip Logic

Changes which question or page respondents see next based on their response to each question, tailoring the survey flow dynamically.

🌿 Branch Logic

Guides respondents through the survey displaying only questions pertaining to them. Supports compound, delayed, text-based, and matrix branching.

📐 Branch on Range

Traditional branch logic with assigned values to individual answer options, enabling score-based routing for NPS and KPI calculations.

👁️ Show/Hide Logic

Display or conceal questions based on criteria you define. Apply to individual questions or entire pages.

⚡ Interactive Logic

Advanced branch logic that dynamically shows/hides questions on the same page — creating a seamless single-page experience.

🔧 Advanced Logic

Multiple condition support for highly customized survey paths. Combine with triggered events: end survey, redirect to URL, send email, display report.

PLATFORM FEATURES

Complete Survey Ecosystem

🎨

Full Brand Customization

Complete control over look and feel — layouts, backgrounds, fonts, colors, images, headers, footers. Design templates included or start from scratch. Responsive on all devices.

📤

Multi-Channel Distribution

Deploy via targeted agent groups, web links, mobile apps, webforms, SMS, or email. QR codes for instant access. Embedded surveys on websites.

📊

KPIs & Scoring

Define KPIs as advanced questions with attributes — NPS with detractor/promoter ranges, dynamic score formulas, and configurable calculation methods per survey.

👥

Workforce Management

Upload targeted locations, map healthcare centers to patients and agents, GPS validation against master sheets, OTP identity verification for data accuracy.

📁

Data Collection

File upload utility for photos and documents, CAPTCHA for security, face recognition for duplicate prevention. Configurable validation rules.

🔔

Notifications & Actions

Configure next actions per question or per survey — trigger callbacks, send SMS/email alerts, display custom screens. Push notifications via HTTP(s) for real-time integration.

📑

Survey Templates

Pre-built industry templates with configurable layouts. Welcome and thank-you screens. Progress bars. One question per screen for optimal engagement.

🔗

Integration Module

Web Services API (REST), data integration connectors, push notifications to external systems. SSO with Active Directory. Import/export via Excel/CSV.

🔒

Security & Permissions

Application-level and survey-level security. Permissions management with role-based access. SSO capabilities. Audit trails on all actions.

DATA INSIGHTS & ANALYTICS

Real-Time Dashboards

Multiple dashboard views for executive oversight, operational monitoring, and deep-dive analysis — all updating in real-time as responses flow in.

📊
Executive Dashboard

High-level KPIs, NPS trends, and satisfaction scores for leadership.

🗺️
Heatmap View

Geographic and categorical heatmaps showing response patterns and hotspots.

🫧
Bubbles Dashboard

Visual bubble charts for comparative analysis across segments and categories.

📈
KPIs 360

Comprehensive KPI tracking with target vs actual, trends, and forecasting.

📋
Responses 360

Detailed response analytics with drill-down to individual submissions.

👤
Customer 360 Profile

Complete respondent profile with history, scores, and interaction timeline.

🎯
Clusters 360

Segmentation and clustering analysis to identify respondent groups and patterns.

📤
Data Export

Export to Excel, CSV, PDF with flexible reporting and scheduled delivery.

SURVEY LIFECYCLE

Publish, Manage & Close

📋

Publish Configuration

Auto-order questions by tags, define page breaks and screen design, welcome/closure screens, rejection handling with reasons, progress bar, and test preview before publishing.

Triggered Actions

Define next actions per question or per survey completion — callback notifications for CX team, SMS/email alerts to managers for detractors, custom thank-you screens.

Survey Closure & Scoring

Auto-calculate scores based on configurable formulas. Send results via SMS/email with ticket IDs. Healthcare center lookup by Response ID, National ID, or patient name.

Ready to Capture the Voice of Your Customer?

See how TraCx can transform your feedback strategy with a personalized demo.